14. Media trends seminar (SEMPL), which took place on 29th and 30th of November in Portorož, Slovenia, is becoming increasingly well known in the Adriatic region. Among 700 participants, 150 of them came from Serbia, Croatia, Bosnia and Herzegovina, and Macedonia, making it this year’s record number. In this regard, SEMPL, a two-day event that includes a seminar on the future development of media industry, Sempler awards for the best media strategies and many opportunities for networking, accomplished its mission to connect the media and marketing experts from the Adriatic region, clearly in harmony with its »Get Closer« slogan.

A Sempler jury, chaired by Saša Leben, managing director of Publicis Group Slovenia, has selected a shortlist of 24 entries to compete for Sempler Awards. On the first day of the Seminar of media trends (SEMPL) held on 29 and 30 November at the Portorose Grand Hotel Bernardin, award winners in six competition categories will be named, as well as the Grand Sempler for the best media strategy of the year.

64 projects will compete for this year's Sempler Awards. This contest takes place as part of the SEMPL seminar on media trends for the 10th time this year. Slovenian companies and agencies have signed 55 projects, 5 are coming from Croatia and further 4 from Serbia. Most of the projects applied are listed within the Strategic Use of the Media Mix contest group. The Sempler prizes will be awarded on the first evening of the Portorož SEMPL event held on November 29-30.

The organisers of the regional SEMPL event have revealed the full conference programme with "Get Closer" as this year's main theme. By the help of several internationally recognised speakers, the 14th SEMPL will connect a number of media and communication trends. It will show to the Adriatic region an example of development within the communication industry, but also provide advice on how to deal with the many challenges this industry is currently facing.

This year's competition for the prestigious Sempler awards awarded to excellent media strategies will be even fiercer than before. The organisers have changed five of the altogether six competition categories and also optimised jury decision-making and entry submission rules.

The Programme Board of this year's Seminar on Media Trends (SEMPL) has by now aligned most of the conference programme, of which the 14th edition will take place end November, again in Portoroz.

The recurrent theme of this year's regional Media Trends Seminar (SEMPL) on 29 and 30 November 2012 is "Get closer", thus placing an emphasis to the programme to getting closer and associating.