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HOW TO WIN THE GOLDEN SEMPLER IN THE CATEGORY BEST USE OF DATA?

7.11.2018

HOW TO WIN THE GOLDEN SEMPLER IN THE CATEGORY BEST USE OF DATA?

Marija Matić, Direct Media and the 2017 Jury Member, says:

“In this category, a winner is expected to fully cover the category title. Therefore, I recommend that you tailor your application form specifically for this category (last year we had cases where agencies submitted the same text and presentation for different categories).
Most importantly, you have to emphasise the data which have been send and to indicate which industry and general tools and researches have been used to bring you to the key insight. Later on, you have to show how those insights have been used in the preparation and realisation of the campaign strategy itself, and, most important, which campaign results were achieved precisely because of the use of such an approach. 

I would summarize briefly that this is a category that describes a “data driven” approach, whereby data analysis is expected to have an important value, especially if the data is owned by the company. You also have to show smart use of data during the campaign’s realisation. At the same time, marketing and analytical approaches and terminology are expected from the applicants.”

David Brier

David Brier


Brand expert, designer, bestselling author, USA

“The SEMPL Conference and the SEMPL team are world class. Professional, helpful, driven and tireless, they put on an event that was top shelf and very well received, empowering the professionals in their region that was an inspiration. The care given to each of us as speakers was attentive and of service. I put the SEMPL Conference at the head of the class for event organizers and coordinators."

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