Millenials sealed the fate of advertising.
We are all aware of the changing media consumption habits. Traditional media are starting to adopt a new mindset, online TV and video on-demand are on the rise, and the print media maintain their credibility with good and truthful content. Despite the fact that content consumption remains the same, the changing media habits are a challenge for advertisers, as they have to reach consumers elsewhere and in a different way. So how do you get their attention?
Gilad de Vries says: “Do not force your content! Do not disturb! Let the consumer to choose you!” Although this sounds simple in theory, it’s a little harder in practice.
Gilad de Vries, Senior VP of Strategy, Outbrain, Israel
Gilad de Vries is Outbrain’s Senior Vice President of Strategy, leading corporate development, and product solutions. Gilad brings more than 25 years of experience in the digital media and technology fields. In November, when he comes to the SEMPL’s stage, he is going to reveal, how to convince the consumer to choose you.