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The creator of the “First Computer to Save a Human Life” comes to SEMPL


The creator of the “First Computer to Save a Human Life” comes to SEMPL

The creator of the “First Computer to Save a Human Life” as coined by Steve Jobs.

In addition to the charismatic Belgian visionary technologist Peter Hinssen, who will speak for the first time in the Adriatic region, the SEMPL Media Trends Conference will also host Lon Safko, a serial innovator and inventor, best-selling author, speaker, trainer, consultant and creator of the “First Computer to Save a Human Life” as coined by Steve Jobs. Safko is the author of “The Social Media Bible,” “The Fusion Marketing Bible”, which concept is patent pending, and “The Innovative Thinking Bible, Cracking The Creativity Code”. He developed the world’s first “voice recognition”, “voice synthesizing” and pioneered home automation, with the physically challenged in mind. At SEMPL, he will introduce the concept of the Fusion Marketing, thus providing a new way of doing marketing.

A neuroscientist who advises the world’s largest companies

Dr. Nikolaos Dimitriadis is a neuroscientist who has been using neuroscience and behavioural economics in leadership, marketing, communications and education for more than a decade. He is a passionate advocate of a brain-friendly communication, holistic research, on-going brand innovation, and a results-oriented corporate culture. He advised world-renowned companies such as IKEA, Nestle, Banca Intesa Sanpaolo, Raiffeisen Bank, Coca-Cola and others.

Many interesting presentations, from quality journalism to smart homes

The attendees of the SEMPL Media Trends Conference will have a unique chance to listen to many other internationally acclaimed speakers, among them Emma Winchurch-Beale, International Sales Director at The Washington Post from UK who will focus on quality journalism and present the findings of the latest research that show improved ad efficiency on trustworthy news portals, contrary to the so-called “fake news” media; American sales trainer Wes Schaefer or “The Sales Whisperer” who will talk about the relationship between marketing and sales (he believes that marketing is just selling in print), Simon Gosling, Futurist at Unruly, brand expert David Brier, Gilad de Vries, Senior VP of Strategy at Outbrain, dr. Andrea Malgara, Managing Partner at MediaPlus Group, the largest independent media agency in Germany, and Jurgen Appelo, Founder & CEO of Agility Scales from Netherlands, serial founder, successful entrepreneur, author and speaker, who he is pioneering management to help creative organizations survive and thrive in the 21st century.

Tine Lugarič

Tine Lugarič

Creative Director, Luna TBWA

"SEMPL is showing more and more muscles in recent years, especially in the fields of programme and competition. The vibe outside the conference halls also leaves a very good feeling."