The Programe Board of this year's Seminar on Media Trends (SEMPL) has by now aligned most of the conference programme, of which the 14th edition will take place end November, again in Portorož.
This year's SEMPL will feature representatives of some famous brands, media and media agencies. Their long years’ experience will be presented, among others, by Tom Bowman, responsible for global advertising space marketing at the BBC Worldwide corporation, Mark Husak, European Media and Digital Development Director at the Millward Brown research agency, as well as Gerd Leonhard, professional futurist.
Tom Bowman has been at BBC Worldwide for the last five years. He believes that the bright future of the media companies can only be assured by focusing on their client's excellent user experience. This, in his view, can only be achieved if good quality content is provided in a way that its application and adequacy do not get lost by the transfer through various smart devices. How this was managed by the BBC Corporation, his practical case of the London Olympic Games will show, for which the BBC was given the broadcasting licence earlier this year. This Briton, in online advertising since 1996, is a strong supporter of the idea of integrating the communication channels and advertising formats. "I believe one of the key failures in our industry is to consider the virtual world to be separated from reality. But the digital is nothing but part of our world," Bowman has told to the Slovenian Marketing magazin recently.
Visionaries and masters will be featured on this 14th SEMPLE, presenting their guidance on how to create adequat conditions to achieve the desired progress in technology and business, showing the way out of the crisis. Some fresh ideas may come from Helen McGee, Head of the Digital Media at the Omnicom Group, who might especially inspire those trying to adapt their advertising- or media agencies to the new reality. This requires a particular in-depth knowledge of the digital communication channels, as well as their users, moving and interacting in the virtual world with ever increasing enthusiasm, upgrading the real one. This young master will provide advice on strategic development of the media agencies' digital service departments. Her advice is based on her rich experience and lessons learned at the Fox International Channels Company, Fox Interactive Media, MySpace and others. She has been for twelve years in design, marketing, strategic development, mobile marketing, application- and digital media development.
A very special visionary and futurist is Gerd Leonhard. Marked by his lucidity, he will present several cases to highlight what might currently be the very best of the media world and where some urgent improvement is necessary to provide a better future to the media industry. As a media futurist, Leonhard advises, among others, Google, YouTube, Vodafone, Nokia, RTL, Unilever, IBM, Saatchi & Saatchi and Siemens. These days, he is mostly lecturing on the trend integration concerning mobile marketing, social media and geo-location services, further, on the future of business, which can only be assured by liquidity and digital service monetization tailored to the contemporary consumer, on the future of telecommunication companies, the integrated TV opportunities, as well as on some secret niche projects.
There is more information on the remaining speakers, workshops and round tables waiting for you in October.
First time thinking about attending the seminar SEMPL? Check last year's program to get a feeling how can we contribute to your knowledge. Seminar SEMPL is 100% in English.