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The Programe Board of this year's Seminar on Media Trends (SEMPL) has by now aligned most of the conference programme, of which the 14th edition will take place end November, again in Portorož.

This year's SEMPL will feature representatives of some famous brands, media and media agencies. Their long years’ experience will be presented, among others, by Tom Bowman, responsible for global advertising space marketing at the BBC Worldwide corporation, Mark Husak, European Media and Digital Development Director at the Millward Brown research agency, as well as Gerd Leonhard, professional futurist.

Tom Bowman has been at BBC Worldwide for the last five years. He believes that the bright future of the media companies can only be assured by focusing on their client's excellent user experience. This, in his view, can only be achieved if good quality content is provided in a way that its application and adequacy do not get lost by the transfer through various smart devices. How this was managed by the BBC Corporation, his practical case of the London Olympic Games will show, for which the BBC was given the broadcasting licence earlier this year. This Briton, in online advertising since 1996, is a strong supporter of the idea of integrating the communication channels and advertising formats. "I believe one of the key failures in our industry is to consider the virtual world to be separated from reality. But the digital is nothing but part of our world," Bowman has told to the Slovenian Marketing magazin recently.

Visionaries and masters will be featured on this 14th SEMPLE, presenting their guidance on how to create adequat conditions to achieve the desired progress in technology and business, showing the way out of the crisis. Some fresh ideas may come from Helen McGee, Head of the Digital Media at the Omnicom Group, who might especially inspire those trying to adapt their advertising- or media agencies to the new reality. This requires a particular in-depth knowledge of the digital communication channels, as well as their users, moving and interacting in the virtual world with ever increasing enthusiasm, upgrading the real one. This young master will provide advice on strategic development of the media agencies' digital service departments. Her advice is based on her rich experience and lessons learned at the Fox International Channels Company, Fox Interactive Media, MySpace and others. She has been for twelve years in design, marketing, strategic development, mobile marketing, application- and digital media development.

A very special visionary and futurist is Gerd Leonhard. Marked by his lucidity, he will present several cases to highlight what might currently be the very best of the media world and where some urgent improvement is necessary to provide a better future to the media industry. As a media futurist, Leonhard advises, among others, Google, YouTube, Vodafone, Nokia, RTL, Unilever, IBM, Saatchi & Saatchi and Siemens. These days, he is mostly lecturing on the trend integration concerning mobile marketing, social media and geo-location services, further, on the future of business, which can only be assured by liquidity and digital service monetization tailored to the contemporary consumer, on the future of telecommunication companies, the integrated TV opportunities, as well as on some secret niche projects.

There is more information on the remaining speakers, workshops and round tables waiting for you in October.


First time thinking about attending the seminar SEMPL? Check last year's program to get a feeling how can we contribute to your knowledge. Seminar SEMPL is 100% in English.

  • Thursday 28.Nov
  • Friday 29.Nov
  • Workshops
08:00 - 09:30

Registration

09:00 - 10:00

Wake up coffee with Žurnal 24 (GH Bernardin terrace)

Free coffee is waiting for you at the Terrace of GH Bernardin!

10:00 - 10:40

Panel: Media conclave - white smoke over the Balcan

The panel will review media revenues in the region and address solutions, necessary for successful business in the future.  More about the panel

Hosted by:

Marjan Novak
Editor, Marketing Magazin, Slovenia  

Guests:

Pavel Stanchev
CEO, Antenna Group SEE

Tomaž Drozg
CEO and owner, Adria Media, Slovenia

Tomislav Wruss
CEO, Jutarnji list, EPH, Croatia

Data overview with
Janja Božič Marolt
CEO, Mediana, Slovenia  

10:40 - 11:10

Catch me if you can!

How to reach the unreachable generation? On the case studies of the worlds famous brands and approaches based on content and relevance.  More about the lecture

Parag Bhandari 
CEO, UG Strategies, USA  

11:15 - 11:45

Networking break

11:45 - 12:30

The Good, the Bad and the Irrational – Understanding the Irrational Consumer

Through interactive lecture you will find out what influences consumer behaviour and how to forsee their decisions.  More about the lecture


 

Gerhard Fehr
CEO, Fehradvice, Switzerland 

12:30 - 13:00

Crowdsourcing - use the power of the crowd

Crowdsourcing has become an integral part of the advertising production process and it is shifting the advertising industry towards openness. More about the lecture

Yannig Roth
eYeka and Sorbonne, France

13:00 - 13:20

Lead and don't let die!

To be able to see what the world will look like in 2030 we need to recognize the signals and the patterns around us and along with that start to think in a way to succeed.  More about the lecture

Aleksandra Drecun 
Director, Centre for the Promotion of Science, Serbia 

13:30 - 15:00

Lunch break (lunch begins at 13:00)

15:00 - 15:20

Creativity and media strategy - are we really 10 meters apart?

Titanium Lion Award Winner of Cannes Lions 2013 will present their excellent campaign "10 meters apart" with a focus on "out of the box" creativity, media planning and buying.  More about the lecture

Sašo Pešev
General Manager and Partner, New Moment New Ideas Company, Macedonia  

 

15:20 - 15:50

A good hockey player plays where the puck is. A great hockey player plays where the puck is going to be.

What do advertisers expect from media and agencies and how to become a perfect partner to an advertiser. More about the lecture

Aleksander Smigielski
Unilever Media Director CEE, Poland 
15:50 - 16:10

Neuromarketing - How to detect consumers G-spot

Knowing exactly how consumer react and which are the hidden elements behind his decision process.  More about the lecture

Kivilcim Kayabali 
Partner Salesbrain, Turkey  

16:10 - 16:30

Apps are the new viral. How to create one and gain from it.

When even consider to make an app and how to make one that will become your asset.  More about the lecture

Lea Stanković
Digital Creative Manager, Communis DDB, Belgrade, Serbia  

16:40 - 17:00

Networking break

17:00 - 17:40

Monogamy is out. Long live polygamy. #socialTV

Meet the guy who knows why Vin Diesel has 50 mio likes on Facebook and how to harmonize the screens, advertisers and social media with the audience.  More about the lecture

Todd F. Brown 
Chief Revenue Officer and Executive Vice President of Business Development, yap.TV, USA Founder and CEO, Consulcation, USA 

17:45 - 18:30

Panel: We need partners not enemies

We are still using a lot of researches that are not up to date. Who benefits from existing models and what does market really need?  More about the panel

Hosted by:

Zoran Leban Trojar 
CEO, Sonce.net, Slovenia

Guests:

Magdalena Malinova 
VP Business developement and Strategic partnerships, Iptvbeat, USA  

Janja Božič Marolt 
CEO, Mediana, Slovenia  

Ante Šalinović 
Media CT Director, Ipsos Puls, Croatia  

Darko Brocić 
Managing Director, Nielsen Audience Measurement, Serbia

18:00 - 20:00

PlaneTVorking

Socializing and networking with good music vibes, snacks and drinks.
Starts at 17:00 on GH Bernardin Terrace


21:00 - 21:40

Sempler Awards Ceremony

Meet the creators of best media strategies in the region. Through visual-dance performance of the dance group En Knap and collective Komposter we will present the prestigious Sempler awards. For the eleventh time already we will announce the best media strategy in the region.  

Brought to you by: 

22:00 - 23:00

Sensa gong: Log out and reset

Relax and calm down with gong therapy and meditation, led by Dušan Osojnik.

The time for relaxation and healing meditation with a gong, led by Dušan Osojnik, Zen teacher and author of the excellent anti-stress workshops. With the help of sound therapy your body and spirit will become perfectly balanced causing the body to self-medicate. For all of you who want to relax, calm your mind and fill yourself with new energy. 

Adria Hall, GH Bernardin 

22:22 - 04:00

POP till you drop Party


The hottest media party of the year this time in a unique style:
music vibes by Parag Bhandari (FIGO, ULTRA Records / Octone Records) otherwise known as CEO of UG Strategies USA & Timotej Gala, otherwise known as a managing director CEE, Httpool Slovenia  

Paprika Lounge, Portorož 

Good to know: Free drinks and free transfer from GH Bernardin to Paprika Lounge and back.  

07:30 - 09:30

Sensa yoga: Log in and upload

Regeneration and wake up yoga with Dušan Osojnik.  

Enter a new day relaxed and in perfect harmony of body and mind! Hour of yoga and meditation with Dušan Osojnik, Zen teacher and author of many anti-stress workshops will be perfect awakening for those of you who already know yoga and meditation, for those who would like to discover new dimensions of relaxation , and last but not least for all of you who want to regenerate after an evening party. 

Adria Hall, GH Bernardin 

09:00 - 10:00

Wake up coffee with Žurnal 24 (GH Bernardin terrace)

Free coffee is waiting for you at the Terrace of GH Bernardin!

10:30 - 10:50

Big data - illusion or opportunity

Learn how to operate with your Big data and get to know your consumer even better.  More about the lecture

Miha Vogelnik 
partner, Valicon, Slovenia 

 

10:50 - 11:10

Planning is for planners, we are media agency!

In order to maintain the added value of a media agency in the future we need to change the focus and change the game! More about the lecture

Ksenija Latković Kozarac 
managing director OMD, Croatia 

Brought to you by: 

11:10 - 11:30

MythBusters - what do men and women really want?

Two complex studies will reveal some tips and tricks that will help you to sell, create content or gain the engagement of the desired target group.  More about the lecture

Victoria Davies 
Distribution & Commercial Development
Director for South-East Europe, Discovery Networks CEEMEA 

11:30 - 12:30

Panel: Look who's talking!

How we all navigate in a world where it is necessary to do "custom made" solutions and where creating the story became obligatory?  More about the panel 

Hosted by:

Ladeja Godina Košir
Managing director, Giacomelli Media, Slovenija 

Guests: 

Dan Gramada
brand partnership manager SEE,
Discovery networks CEEMEA, Romania 

Jaka Stele
CEO, e-Dition Digital, Slovenia

Branko Čakarmiš
Programming director, ProPlus, Slovenia 

Uroš Goričan
Publicis Groupe, Slovenia 

 

12:30 - 14:00

Lunch break

14:00 - 14:40

Mirror mirror on the web...

Optimization of your digital assets and having a positive online reputation is getting more and more important for your business and brands.  More about the lecture

Caroline Skipsey 
CEO, Igniyte, UK 

 

Brought to you by: 

 

14:40 - 15:10

Make morning news your 12 o'clock conversation

Brand newsrooms are changing the cooperation model between companies and agencies. Are we ready?  More about the lecture

dr. Ivana Uspenski 
Media professional and winner of a bronze Cannes
Lion 2013, Germany 

15:15 - 15:45

Nonconformity pays.

Desigual will show you how to replace lower advertising budget with creativity. More about the lecture

Maria Muntaner Herrero
Digital Trade Manager, Desigual, Spain 

Brought to you by:  

Thursday 28.Nov

10:00 - 12:00

BalCannes annual review of the best media production in the region

BalCannes, showcasing of advertising agencies, that provides an overview of the regional market in the form of five-minute presentations is a must-see for all advertisers interested in the most interesting projects of the past year. What agencies in the whole region offer, how they work and what services can they offer - find out on the BalCannes at Sempl. 

Hosted by:
Iva Biondić

12:00 - 12:45

Tell me what you measure and I will tell you how much money do you waste

Today's media and marketing experts are mostly drowning in available data. The main question is: how do you separate the wheat from the weeds and which (online) business metrics are relevant and affect both, business and marketing results? Are metrics of web analytics sufficient enough? Using practical examples, we will present how to create an effective (web) metric model and how to adapt them into the different phases of the behavioral process. 

Speakers:
Damjan Planinc, Director and partner, Interactive.agency, Slovenia and Croatia  
Saša Stanković, head of client services, Interactive.agency, Croatia 

15:00 - 16:00

Are you for Cockta or Coca Cola?

Which stimuli in the brain are encouraged by drinking Cocta or Coca Cola and how it affects our decision-making between the two brands? Is it the same for all other? There are evidences that people subjectively decide about which brand they prefer. We wanted to know what is happening on a subconscious level inside the brain so we used functional magnetic resonance imaging (fMRI Briefings) to discover reasons behind purchasing decisions and to verify what is going on in someones brain while drinking Cockta and Coca Cola. 

Speaker:
Tomaž Erjavec, Partner, Oculus, Slovenia 

16:00 - 17:30

Sempler: Best media strategies of the year

Sempler competition is awarding best strategic media projects in the region. Short presentations of short-listed entries will give you an insight of what it takes to make an excellent media strategy. Come and see if your favourite will receive one of the prestigious Sempler awards later this evening! 

Friday 29.Nov

11:00 - 11:45

Children in media world

See how children spend their typical day. Their activities are severely affected by the changing media environment, so the children set up their hierarchy of media experience, which have an impact on future decisions; even when they are deciding of devices to take with them on the "deserted island'' or which to use when they are bored. How they are thinking today and whatkind of customers will they become when they grow up? Learn how to think their way!  

Speaker:
Nataša Mohorč Kejžar, Research Director, Strategic Consulting, Ipsos, Slovenia 

12:00 - 12:45

Is live streaming media trend?

The rise of video on the internet is remarkable and represents over 60% of the total broadcast online. Unfortunately quality content is increasingly losing among average. The so-called second screen enables the viewer to monitor backstage, actively participate in the program by commenting (Chat, Fb, Twitter, Tweetwall), adds photos (Instagram) and writes blogs. All this gives the viewer a comprehensive insight into the events and the possibility of active participation and creating the content. So - what is the right way to use live steaming and what does it brings to the future of the advertising? 

Speaker:
Matjaž Lobnik, video director, Videoterra, Slovenia 

14:00 - 14:45

Keeping up with digital consumer - Don't give up when you are rejected

Considering fast changes in fields of digital marketing and its influence on the consumers, we are facing a challenge to adapt digital campaigns to the decision making process (Consumer Decision Journey). We will focus on the processes behind decision making and learn to create our digital strategies in a way to follow every single step of the consumers decision making process. 

Speakers:
Andraž Štalec, Owner and CEO, Red Orbit, Slovenia
Urška Čadež Kržišnik, Chief Project Officer, Red Orbit, Slovenia