Having spent the past few years building up lastminute.com’s in-house travel marketing business, Travel People, she now heads up Forward, the business’s new independent media company. Forward encompasses Travel People, along with Playbook, a new consultancy that helps brands become more competitive by in-housing their marketing. Active since 2005, Alessandra has previously held roles at eBay Advertising, Vodafone and Yahoo, with a focus on mobile marketing and data-driven commercial and product development. Passionate about all things tech, Alessandra is also a member of the Board of Trustees for Youth for Technology.
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