Damjan Planinc has been working in digital advertising for more than 15 years, and has been leading the digital media agency Get Interactive for the past nine years, which was, until recently, under the auspices of a major Austrian media company. He believes in less intrusive and effective digital advertising. On this basis, he is developing Get Interactive into the leading Slovenian provider of native advertising. In addition to Slovenia, he has a deep knowledge of online environment in Central and South-Eastern Europe, where he has already helped many Slovenian and international brands to achieve their marketing and advertising goals.
Emerald Hall, 29.11.2019 at 12:15-12:35
Diggital Ad of the Future
"The fact is that we all know about existing technologies, tools and possibilities of persuading users on the web, and very rarely do we take full advantage of them because we do not think about them in the initial, creative phase. This is why we often see strategically properly targeted ads, which are annoying for the users and don't deliver the results for the brands. We all know what happens next: adblockers and / or negative brand perception.
From the results of a survey conducted by Mediana for Get Interactive, we now know how must the ad of the future look like to draw advertisers and users closer together rather than apart. Damjan will answer the question how can AI, AR, chatbots and 360 degree ads help our messages to become more personalized, experiential and contextual. And why it is necessary to think about all this already in the creative phase!"