Dennis Yuscavitch is a Product Marketing executive with more than 10 years of experience leading innovation and go-to-market strategies for top technology firms. Currently, he is the Vice President of Global Product Marketing at Outbrain. Prior to Outbrain, Dennis held strategic positions at Google (DoubleClick), Experian Marketing Services, and Deutsche Bank, to name a few. Out of the office, he coaches youth soccer, basketball, and baseball teams, and writes regularly for Digital Content Next, covering all-things native advertising.
Europa Hall, 29.11.2018 at 13:00-13:20
All brands that are growing have one thing in common
With all digital trends of the recent years coming to inflexion points, all the biggest brands in the world are starting to decline. Millennial audience, mobile usage, programmatic digital channels and global access to information and services combined created environment where only the brands that have learned to work with consumers directly, and connect their communication directly with their product and people will survive. Those who are not adapting are getting displaced by digitally native upstart business.
Dennis will dissect one such marketing stack and give you guidelines for your next phase of digital transformation planning.