A former newspaper editor and director of marketing in the high-tech industry, Samuel is now a professional keynote marketing speaker as well as the writer of The Promotion Fix column for The Drum. He uses his prior careers to show businesses, conferences, and universities the true present and future of the marketing industry as a neutral observer with nothing to sell.
Europa Hall, 29.11.2019 at 12:30-13:00
How to Integrate Traditional and Online Media
Samuel argues that we are seeing the tyranny of online direct response and short-termism, both of which are hurting our long-term advertising effectiveness. He will then use his latest research to show that we need to get out of our bubble. We need to think our approach to media planning today by integrating traditional and online channels as well as long-term and short-term strategies in the most effective ways.