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Why crisis is our best friend

28.10.2019

Why crisis is our best friend

Failure is one of the key steps toward success, states Ali Mahlodji, talking from his experience. Rather than listing his achievements in technology, branding and digital optimisation, he talks openly and without reservations about his business beginnings, about his falls and glitches, which all contributed to his success. What he sees as success and why his vision of it can be different from the perceptions of others, will be revealed at his introductory, a somewhat unusual opening of the 21st SEMPL media trends conference, held on 28th and 29th November in Portorož, Slovenia.

Ideas, visions, plans and goals are an important part of life and business, but to achieve true progress one must sometimes change direction. The ability to let go of the past and quickly adapt to different circumstances enables us to learn a lot of new things, which are much more valuable for the future. The Tehran-born Mahlodji will reveal how he turned numerous crises to his own advantage in an inspiring personal testimonial, which will captivate everyone.

Otherwise, his main mission is to teach people how to best use the here and now concept, and why continuous learning and perseverance are the key. The recipe on how to succeed in the future is not written only for those who live in the technologically most progressive environments and manage the heftiest budgets. The problem, says Ali, lies in the fact that in the world of instant success, media pressure and unrealistic images form the social media, we devote more time to our attempts at mimicking the success of somebody else, than to finding what truly makes us happy.

His colourful resume is the proof that he himself lives what he preaches to audiences in his appearances. He was a refugee, and after 40 failed attempts at a career he is today a passionate and awarded entrepreneur, co-founder, chief visionary and storyteller in the internationally acclaimed web video platform, which functions as a guidebook for life stories and careers, WHATCHADO. Also through this Ali remains loyal to the search of individual’s true life mission.

Tine Lugarič

Tine Lugarič


Creative Director, Luna TBWA

"SEMPL is showing more and more muscles in recent years, especially in the fields of programme and competition. The vibe outside the conference halls also leaves a very good feeling."

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