Graduated from University College London, and in 2014 successfully completed MBA at the Berlin School of Creative Leadership with an IAA scholarship. Since 2010 Lea has been with Communis DDB, at first as a digital and innovative solutions consultant and from 2016 as an Executive Director. She is the author of a numerous articles published on portals such as Forbes.com, The Huffington Post, Marketing Magazin and Media Marketing. In 2016 she has been awarded with the AmCham Leader in Change award.
Dvorana Europa, 28.11.2019 at 09:00-09:20
How do Brands Become Part of Our Culture*
Both brands and culture are shaped by stories. But the way brands tell stories to impact culture has changed significantly over the past years. It used to be that companies would develop their story and push it on to the market. They operated as though they were in complete control. Today, consumers no longer want to be told what their culture looks like, nor what stories define it. They want to take part in that development and tell their own version of the story. Valerija Prevolšek, president of SEMPL and Managing director of Media Pool, will open the 21st edition of SEMPL by talking to Lea Stanković, Uroš Goričan and Branimir Brkljać about how traditional brands cope with this new reality and how will they impact our world and culture in the future.
*The talk will be in Slovene and Serbian language without translation.