Day Two, 30. November 2018

Two days full of inspiring talks, intense networking and one unforgettable party. SEMPL is where you want to be!

Future stage

Europa Hall

Deep dive stage

Emerald Hall

08:00-09:30

Registration

 

08:30-10:00

POWER BREAKFAST: Branding 1 on 1 with David Brier*

This is a no-BS, zero-fluff session about branding, clichés and winning strategies.

David Brier

Brand expert, designer, bestselling author

Picking up David’s keynote, David is having a special “Power Breakfast Session” that will dig in deeper, taking questions, and answering these with powerful insights and practical examples. This is a no-BS, zero-fluff session about branding, clichés and winning strategies so come prepared as this is “lightning in a bottle”.

*Attendance is limited to 60 people (prior booking required). Thanks to A1 Slovenija, all attendees will also get a copy of David’s #1 bestseller, Brand Intervention: 33 Steps to Transform the Brand You Have Into the Brand You Need.

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09:30-10:00

The Sempler Award goes to…

Video screening of the award winning media strategies.

 

10:00-10:30

Paying (for) attention: how eye tracking reveals the reality of attention to advertising across media

Insights from eye tracking show the reality of online advertising: 80% of it is ignored.

David Bassett

Director of Analytics, Lumen Research

‘I know that 4/5ths of my advertising budget is wasted, I just don’t know which 4/5ths.’

If John Wanamaker was around today, he would have to update his famous adage: Despite claims to reduce wastage by precisely targeting audiences, insights from eye tracking show the reality of online advertising: 80% of it is ignored (even assuming its viewable).

But although getting noticed online is tough, it’s not impossible. With the right mix of eye-catching and engaging creative and high attention media, advertisers can get their brands seen more and achieve strong ROIs. This involves turning much of digital advertising practice on its head, by investing more in creative development and putting a value back on context.

Sponsored by:

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10:10-10:40

Direct(ly) Digital

An open discussion and debate about tools, numbers, creativity.

Sanja Lalević-Cvetković

Head of Digital, Direct Media Serbia

Mitja Tuškej

Managing Director, Direct Media Slovenia

Digital without gloves. Truth, lies, misconceptions. An open discussion and debate about tools, numbers, creativity... About what works in the world of digital communication, and what not, what is allowed, and what not and why. The Direct Media Workshop provides a practical insight into the basic communication skills and knowledge that have to be taken into consideration when starting a digital campaign and what to do when you step into the world of the digital in order for the other party to really “hear you”.

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10:30-11:15

The Marketer is Dead! Long Live the Transformational Marketer!

The era of marketers as functional experts and departmental managers is over!

Dr. Nikolaos Dimitriadis

CEO, Trizma Neuro, University of Sheffield

A new breed of marketers is needed. The new marketer will have to fully utilize technological and scientific developments from diverse fields, such as neuroscience, analytics and decision science, to deliver what most companies desire but fail to obtain: real transformation from real leadership. It is time for marketers to perform the company-wide role they deserve: the role of the Transformational Leader. The era of marketers as functional experts and departmental managers is over! And it is our outmost responsibility to prepare for this. Otherwise, one more opportunity for marketing to shine will be lost.

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10:45-11:15

Happiness at work – find your key to success

Happy employees are more successful at work, more creative, innovative and productive.

Petra Božič Blagajac and Maja Lončar

Chief Happiness Officers, Paleta znanj

Discover tips and tricks on how to become a happy employee or how to lead a happy team/company.

Happy employees are more successful at work, more creative, innovative and productive, they deliver better customer service, work better with others, have more energy and are more motivated. Happy companies are most wanted employers, they have happier customers, lower absenteeism and employee turnover, better sales and make more money. In this inspiring and engaging workshop you will find out what the ultimate Happiness@Work booster is, and which is the magic word where everything begins.

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11:15-11:45

Networking&coffee break

11:45-12:30

Fusion Marketing, 2025 Marketing and Beyond

With Fusion Marketing you can see exponential results without spending a dime more.

Lon Safko

Serial innovator, inventor, bestselling author, speaker, trainer, consultant

If you’re calling yourself a “Social Media Expert” then you’ve been left behind. Fusion Marketing is the next generation of marketing that brings our 6,000 years of traditional marketing, the exciting digital marketing tools of the Internet, and social media then fully integrates them into one seamless tool set that will accomplish every objective you set!

Fusion Marketing is much more than integration; it’s such a totally new concept of “Interconnecting” all of your traditional and digital tools, which allows you to look at everything you do in marketing in a completely different way! With Fusion Marketing you can see exponential results without spending a dime more.

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11:45-12:30

The Timeless 5-Step Process To Make Every Sale

Great selling is at the heart of great marketing.

Wes Schaeffer

The Sales Whisperer®, entrepreneur, sales trainer, copywriter, speaker

Great marketing makes sales easy. Great selling is at the heart of great marketing. As two sides of the same coin, it's time sales and marketing realise they are on the same team and began playing nicely together. In this lively, interactive breakout session, Wes Schaeffer, The Sales Whisperer® will go into greater detail from his keynote to help you leverage the 100-year-old trend in human persuasion to make every sale.

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12:30-13:00

Making the Digital Connection in the Era of Flux

In-depth journey of changes in consumer behaviour in a digitalised shop environment.

Anna Bäckström

Founder, Business Leader Ph.D., Adjunct Professor of Social Psychology

Ahti Leväaho

Chief Marketing Officer, Smartcart

Whether you call it the Information Age, the Digital Age or the Era of Flux, there is one defining characteristic that comes up again and again: chaos. What if chaos, volatility and unpredictability don't need to be “dealt with » but are actually the avenue to opportunity and success?

One of the greatest opportunities to meet changing customer expectations lies in physical stores. Stores are becoming more and more relevant in our technology-enabled age, but only when retailers and advertisers succeed in making a relevant and instantly gratifying digital connection with their consumers.

Anna and Ahti will take you to an in-depth journey of changes in consumer behaviour in a digitalised shop environment.

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12:30-13:00

How to Become a Professional Speaker – 1 on 1 with Jurgen Appelo

If you want to learn about building a successful professional speaking career, taking advice from Jurgen Appelo, is a good place to start.

Jurgen Appelo

Founder & CEO, Agility Scales

Manca Korelc

Social Media Communication Trainer and LinkedIn Consultant

For many, the perfect source of extra income is becoming a professional speaker. At first glance, as an industry professional, you have what it takes: experience, knowledge and you are probably an extrovert who knows how to perform. However, the professional public speaking industry operates on two tracks: the celebrities, who because of their name recognition instantly earn top dollar fees; and all the others, who have to learn how to market themselves, build their clientele and provide good content.

Manca will talk to Jurgen in order to find out where to start, what to do and which mistakes to avoid on your path towards success on stage.

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13:00-14:00

Lunch break

Piano bar

14:00-14:30

Nail it!

Do you frequently ask yourself how to nail it for your boss or the clients and deliver what they really want?

Daniela Bervar Kotolenko

partner, CorpoHub

Matej Golob

partner, CorpoHub

Do you frequently ask yourself how to nail it for your boss or the clients and deliver what they really want, without spending hours on preparing stuff they end up rejecting at meetings? The wake up call might sound like: ''Face it: your baby (project, idea) is sometimes ugly!’'

But why does that happen, what are we doing wrong or missing? The engaging talk will focus on all the above mentioned, plus give hints on: how to team up and deliver the right swing for your customer, how to function in times of rapid change, how to minimise creative flops by putting together the right process/idea prototype, and how to do the magic of team co-creation with your customer or business partner.

Daniela and Matej are working with some of the biggest companies in the region, helping them develop the required mindset and skills to drive innovation. They will support the theory with local and international business cases. So, are you ready to learn how to NAIL IT?

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14:00-15:00

Serious or Play? It’s time for both. It’s time for LEGO® SERIOUS PLAY®

LEGO® SERIOUS PLAY® teaches us a 100 % collaboration, open communications, creative thinking, respect of others and their knowledge, skills and expertise.

Barbara Krajnc

Experienced Public Affairs Consultant/Certified Facilitator of LEGO® SERIOUS PLAY®, Aurora Borealis

You have just received an invitation to a project team’s meeting, brainstorming session, a meeting aimed at seeking solutions to business challenges, new business, communications or brand strategies. You are expected to take an active role in these meetings. Reality is often much different. We are only partially present with our thoughts, we lean on others in the team. It is time tough to be much more effective in group work.

You are kindly invited to join Barbara in discovering LEGO® SERIOUS PLAY® method (LSP) that teaches us a 100 % collaboration, open communications, creative thinking, respect of others and their knowledge, skills and expertise.

Dive into your mind and trust your creative hands as 3D LEGO models make it easy! And as George Bernard Shaw said: "We don‘t stop playing, because we grow old. We grow old, because we stop playing."

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14:30-15:00

The Next Stage for Personal Messaging

Messaging is about having more immediate, secure and personal communication with larger groups formed by common interest, belief or need.

Atanas Raykov

Head of Global Telecom Partnerships & Director Business Development CIS & CEE, Viber

Messaging is no longer only about exchanging text messages with friends and family, but having more immediate, secure and personal communication with larger groups formed by common interest, belief or need. This is where Viber Communities join Viber's extensive portfolio of interactive messaging products to inspire the conversations that will matter in the 21st century.

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15:00-15:45

Startup, Scaleup, Screwup

Starting new product teams and scaling up services is more important than ever.

Jurgen Appelo

Founder & CEO, Agility Scales

Starting new product teams and scaling up services is more important than ever. In this talk, we will nosedive into the major topics that business leaders and product teams are confronted with from the moment they have an innovative idea to the day they will scale it up (or screw it up).

Topics will include: How do you build the right thing? How do you get the best people? How can you work with a remote team? How do you get to product/market fit? When do you start with growth marketing? How can you structure the business for rapid scaling? How to stay agile when you're growing fast? How to avoid the common pitfalls?

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15:45-16:00

Close up