Have you ever noticed that brands are not just all around us and that we, people, are actually our own brands? We are “selling” ourselves to different groups of people every day and we build our public image on social media, which is becoming increasingly important.
Social media mirror our public image
Take some time to review your public social media profiles. Delete inappropriate posts or photos. Especially if you are looking for a new job, it’s worth paying attention to “cleaning up” your social media profiles.
Before you write down a job application, take some time and think about who you are. How would you describe yourself in just three words? What are your qualities, what do you stand for? Oftentimes we overlook our true virtues; therefore, it is important to know why and how do you stand out from the crowd – what makes you a “Coke” and not any other soft drink on the market.
It is you who should tell your own story
David Brier also points out that if you do not build your story yourself, others will. Do not let your story be told by other people. A personal brand is not something that could be created overnight. It is a process that requires commitment. A personal brand is also not something we create today and then we just leave it alone. It evolves along with us and it changes with important milestones in our lives.
You might think that building your personal brand is not your thing but you should believe that it is very important. The job market is saturated just like the retail store shelves are. If you want to stand out and take a place that belongs to you, think of yourself as a brand. Why would you take yourself “off the shelf”? Invest in yourself and build your personal brand.