Sebastjan Novinšek Jelovšek has showed his interest in digital media and design since childhood when he created a website for sharing school tests. He gained his knowledge of digital marketing through various projects in digital media. He soon recognized the power of influencer marketing and co-founded the start-up Influee. As its Chief Operative Officer, he is responsible for sales and graphic design of the platform. Influee's goal is to facilitate the implementation of influencer marketing and help companies select the most effective influencers with the use of algorithms for network analysis.
Emerald Hall, 29.11.2018 at 13:00-13:20
Interested in influencers? Here’s what you need to know
There are two main reasons influencer marketing doesn’t work. 1. You don’t know the demography of influencer’s audience; 2. You don’t know the authenticity of their followers.
In this workshop we’ll show you how effective platforms can help you select best influencers for your target audience, and how to collaborate with influencers at scale - all supported with reliable data, case studies and results from our markets. You will come away with a list of mistakes to avoid, an understanding of how metrics and data should be used to spend your budget wisely and a plan you can put into action as soon as you’re back in the office.