Vikki has been writing copy for major global brands for 23 years. She specialises in branding and tone of voice, and travels the world telling businesses how to talk. She teaches copywriting at the most awarded advertising school, judges at international industry award competitions, and mentors young female creatives. In 2017, Creative Equals named her one of the top 30 female creative leaders.
Europa Hall, 29.11.2019 at 14:00-14:30
Brand vs. Bland
Brands are talking more than ever. Online, on social, on air, on billboards, on trains, planes and automobiles – the list goes… well… on. With so many brands around and so many places to communicate with the consumer, now has never been a better time to make sure your brand’s voice is heard.