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Dr. Zhonghui Ding

Teaching assistant of international business at School of Economics and Business, University of Ljubljana, China/Slovenia

Dr. Zhonghui Ding

About Zhonghui

Dr. Zhonghui Ding has been a teaching assistant of international business at the School of Economics and Business, University of Ljubljana since 2018, department of International Economics and Business. She has been the de-facto coordinator of the course »How to do business with China«. Otherwise, she began her career as a Chinese volunteer teacher at the Confucius Institute Ljubljana in 2012. She has been the Chinese head teacher responsible for quality control in teaching Chinese language and culture since 2014. She was also responsible for business culture in-company training as well as individual consultation for business community. Her main research interest lies in the intersection of international business and international marketing, as well as international business and management. Her research has been published in the Journal of Business of Review and the Journal of Eastern European Management Studies. In addition, she has been working closely with the Slovenian industry, offering consultancy and helping Slovenian firms enter the Chinese market. By living and working closely between Slovenia and China, she has developed strong capabilities in understanding cross-cultural similarities and differences between the two cultures.

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Dvorana Europa, 20.10.2023 at 14:10-14:30

Chinese: I can not live without WeChat

WeChat, known as “the everything APP”, even Elon Musk wanted to copy it for the West. But how does it compare to other APPs that we are familiar with, such as WhatsApp, FB, Instagram, Paypal, Booking, and Uber? Are there any similarities and differences? What makes WeChat indispensable for Chinese people? In this 25-minute session, we will explore the features of WeChat beyond its social attributes and a broad understanding of the typical marketing tactics utilized on the platform.

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