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Emma Rodero

PhD, Researcher and University Professor and Director, Media Psychology Lab, Spain

Emma Rodero

About Emma

Emma Rodero is a researcher and professor in the Department of Communication at Pompeu Fabra University (Spain), PhD. in Communication and Ph.D. in Psychology. She is the director of the Media Psychology Lab where she analyzes how sound and voice can improve the levels of attention, memory, and comprehension of media messages by measuring the listeners’ psychophysiological response. She is the author of more than twelve books and seventy scientific papers about voice, radio, and sound. She has over a decade of experience in the radio industry. She is currently a voice-over artist and has received some awards for audio dramas.

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Dvorana Europa, 29.11.2019 at 10:15-10:45

The secrets of the voice or how it impacts on your media messages

The goal of this talk is to explain the role and influence of different types of voice and styles of narration in media messages. The presentation will be based on the results of different studies in which we measured the listener's physiological response (heart rate, skin conductance, emotional response...) while listening to audio stories and ads using different types of voices and narration styles.

Dvorana Emerald, 29.11.2019 at 11:45-12:15

AI Impact: 7 tips for enjoyable drive time

According the projections at the end of 2020 - nine of ten new cars will be connected to the Internet. This implicates disruptive change of our driving habits and expectations of our car. With the mass use of autonomous vehicles there is open space for different UX driven by artificial intelligence. How the car stopped being a Faraday cage for commercials, what are we doing in the car while we drive, stand in a traffic line or wait at the red light, can we turn the drive time into a creative part of the day and why the sound creates indelible images? Find out the answers at this session with three blondes and the Brit.

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