Eva has been working at Httpool Slovenia for the last two years. She started as a Key Account Manager for Slovenian advertisers and agencies, preparing media plans and strategies as well as setting up and managing campaigns on platforms such as Linkedin, Twitter, Snapchat and Viber. In September 2018, she took on the role of setting up the Httpool Facebook Authorized Sales Partner program, which provides assistance, advice and training to Slovenian clients and agencies. With her team, she is responsible for presenting novelties, best practice and other solutions to the market and help clients achieve their business goals with Facebook Family of Apps.
Dvorana Emerald, 29.11.2019 at 10:00-10:20
Mobile-first creative approach on Instagram
Instagram is a mobile-first platform that is killing the competition in driving ad revenues, outpacing Facebook, Google and Twitter for instance. The copy, graphics, and videos in your Instagram ads should always cater to mobile audiences. This means your landing or sales page and any other post-click experiences associated with your Instagram ads should be fully optimized for mobile. Anything less than a stellar user experience when it comes to the look, load time, and functionality will negatively affect your campaign performance. Come and learn the tricks on how creating eye-catching creative for various industries in order to get the attention you deserve.