Gregor Draksler has been involved in marketing since he was a student. He was the President of the Student Section of the Slovenian Marketing Association (SMA) for several years and later also a member of the Management Board of the SMA and the Management Board of the Association of Advertisers of Slovenia at the Slovenian Advertising Chamber. After completing his studies in marketing at the School of Economics and Business, he started his career in the film industry at Ljubljanski kinematografi (later Kolosej kinematografi), where he was responsible for marketing communications. In 2003, his journey led him into the automotive sector with Peugeot, a brand to which he remains loyal to this day. He has worked in the Marketing Department throughout his career, from Head of Advertising to the position of Marketing Director, which he holds today. He also coordinates the marketing activities of the twelve car brands under the umbrella of the Emil Frey Group in Slovenia. Gregor Draksler is one of the most experienced Marketing Directors in the automotive sector in Slovenia, an industry that is currently facing numerous challenges.
Dvorana Emerald, 19.10.2023 at 15:15-15:35
COME. SEE. DRIVE.
Welcome to the biggest automotive event of the year! The automotive world today is undergoing its biggest and most dramatic technological change in more than 130 years since the first car was built. All of us who are thinking about personal mobility in the new era are faced with the complex decision of what kind of car we want to drive in the future. The Emil Frey Group decided to showcase the technological, design and energy luxury of the automotive future to Slovenia at the biggest automotive event of the year, where Slovenian drivers could see and, for the first time ever in one place, test drive more than 70 cars of the brands represented by the Emil Frey Group in Slovenia on an area of 66,000 square metres. Visitors have never before had the opportunity to test drive any of the cars on display at any Slovenian motor show or exhibition. This time, however, they got the chance: at the seven driving modules offered by the AMZS Safe Driving Centre in Vransko, drivers received first-hand answers to questions about driving dynamics, powertrains, safety systems and comfort – behind the wheel in a safe environment.