Jernej Janežič leads the digital marketing of the legendary Atlantic Grupa's beverages Donat Mg, Cockta and Cedevita. Over the past 10 years, he has led the development of digital activities in various product and service segments. At startup company Kibuba, he has been involved in rapid online sales growth projects, in the digital agency Spletna postaja in developing online solutions for international subscribers, and for the last 3 years he has been dedicated to managing digital beverage marketing department at Atlantic Grupa. With the Donat Mg and Cockta team, he has been rewarded for digital marketing projects with awards like Brand of the year 2018 (SOF), Grand prix and Golden SOF awards, Grand prix and golden DIGGIT awards, WEBSI, Netko, CSS Design Awards and POMP awards. Atlantic Grupa was also named the Advertiser of the Year at this year's SOF.
Dvorana Emerald, 28.11.2019 at 13:10-13:30
World without likes
The world of digital marketing is anxiously monitoring big players' attempts to remove likes from posts on social networks. Are you curious about why these experiments take place at all and what lies behind one of the biggest revolutions in the digital world? Zoran Savin, Director of IAB Slovenia will talk with his guests about how we can prepare for the upcoming revolution and what may change in the following years.