About Katarzyna
Katarzyna is Head of Insights for CEE at Teads. Within the Teads Intelligence team, Katarzyna is responsible for the strategic and operational management of current research and measurement projects in the growing CEE markets and Baltic region. Previously she worked at Publicis Group as Business Development Manager in Data Science, working for Mar-tech, Data and Research projects. She has almost 20 years of experience working on the client side, in PKO BP, the biggest Polish Bank and in Orange Polska, where she was head of Brand Management and worked also in Marketing Strategies and Market & Consumer Intelligence.
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Dvorana Europa, 19.10.2023 at 17:00-17:20
Beyond Click-Through Rates: Rethinking Success Metrics in Teads Attention-Driven Campaigns
The keynote will cast a spotlight on the fundamental importance of attention measurement in today's digital advertising landscape. During this presentation, I will take the opportunity to highlight the significance of comprehending and optimizing user attention in the digital realm, as a fundamental pillar for achieving meaningful outcomes. The session will also stress the vital role that advanced tools and technologies play in precisely gauging user attention, thereby enabling businesses to refine their digital marketing strategies with increased efficiency. Furthermore, a series of Teads’ case studies will illustrate the growing significance of this new metric as the emerging digital media standard.