Maira Genovese is a thought leader, CEO and entrepreneur with over 16 years of experience in marketing for global brands (American Express, Yves Saint Laurent, Burberry and Value Retail). and working with global influencers. Her professional career and international marketing and PR, a passion for social media and her unique vision for influencer marketing led Maira to launch MG Empower in 2015 with the aim of creating a new age global integrated communications agency to reshape the future of brands communications. Maira has led MG Empower to become an industry-leading business in the marketing's increasingly growing influencer sector, laying an impressive roster of clients including Chopard, TikTok, Snapchat Group, Porsche, BY TERRY and Amyris. Her vision of empowering others is reflected at the agency's core values, from the name to the mission of empowering brands to engage with communities at scale through the powerful voices of influencers. The independently owned business is one of the few global influencer marketing agencies present in five global markets: LATAM, USA, Europe, SEA, India and has plans to expand to China in 2019. MG Empower covers both sides of the value chain: demand as an advertising agency and supply as talent management, representing key global talents on key, fast growing social channels as TikTok.
Dvorana Europa, 29.11.2019 at 12:05-12:30
TikTok and the Gen Z revolution
Maira will discuss the advent of the hugely popular social platform, TikTok, it’s revolutionary approach to social media, the generational shift that is happening across social media and how brands can and must activate campaigns on TikTok.