An electrical engineer by training, he soon realised that he belonged in sales. He is one of the pioneers of internet advertising in Slovenia. In 1996, he worked with the first news portal in Slovenia, Si21, where he also co-created the Nepremičnine Si21 portal. In 2006, he continued his career at Najdi.si, which later became TSmedia through the merger of Teledat and Planet 9. He currently works for TSmedia as a Key Account Manager. He is constantly improving his knowledge and sales skills by attending various seminars and workshops. A few years ago, he also worked with the Young Entrepreneur Institute, sharing his knowledge with young entrepreneurs.
Dvorana Emerald, 19.10.2023 at 12:30-13:00
How to create a standout campaign with targeted TV advertising
In today’s dynamic environment, it is crucial to understand the constant social changes and new ways of monitoring media. Nina Bohinc Furlan, Key Account Sales Manager at TSmedia, together with Mario Koštomaj, Key Account Manager, will introduce you to the news in the world of advertising and innovative advertising campaigns that TSmedia offers with its media platforms and digital solutions. With Targeted TV advertising, TSmedia has also entered the field of television advertising and thus, together with one of the most popular online written media platforms, Siol.net, and their national coverage of digital out-of-home (DOOH) screens, offers an effective and customised media mix that perfectly fits the client’s needs. In addition to digital advertising, it also offers high-quality custom production services and opportunities to present brands through multimedia advertorial stories. At the workshop, we will learn about the main advantages of targeted TV advertising, innovations in digital advertising, and how to prepare an effective and integrated campaign for yourself or your client that stands out from the competition and brings the desired results.