About Petra
Petra Kovič is now a freelance entrepreneur, moderating the business discussions and conferences, creating podcast series, content marketing and writing scripts for business events for the largest Slovenian companies. Before that she was a journalist at Val 202 and Managing Editor of the Svet kapitala of the Media House Delo. Recently, she has being recognized for the series of podcasts of the Media House Delo, Superpower, and for the numerous appearances on the biggest stages of business conferences.
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Dvorana Europa, 19.10.2023 at 11:15-12:00
How we built the brand of the “most beautiful city in the world”
In a conversation with Petra Kovič, he will discuss how, as Mayor of the capital of Slovenia, he has built new foundations in terms of communication with citizens, internal communication with employees, as well as relations with the media and other publics. After all, it is thanks to him that the slogan lauding Ljubljana as the most beautiful city in the world has become deeply rooted in the hearts of not only the people of Ljubljana, but of Slovenians in general. The fact that more than 32,000 citizens have met with him so far at the Open Days, which are held on the first Tuesday of the month, serves as further proof that communication is the cornerstone of success. SEMPL participants will have the opportunity to increase this figure even further since the talk about his contribution to the strong brand of Ljubljana will be followed by a short Q&A, where the audience will have the chance to ask him a few questions.
Dvorana Europa, 19.10.2023 at 14:40-15:25
Discussion – How to communicate in 2024?
We have all experienced the magic that happens in the triangle of advertiser, media, customer. With the flood of goods nowadays it is a miracle that the right product or service finds its way to the person who needs it. But what exactly is it that gives that fatal spark and creates the chemistry to make “love at first sight” and purchase happen; moreover: what must happen to make a product or service a “must have” and even to become the definition of whether you are “in” or “out”. At this discussion you will figure out that the key lies in finding the right way to communicate, where the old paradigms of advertising no longer apply and the main factor is dynamic communication, opening up space for dialogue, inclusion and equality between buyer and seller. It doesn’t matter whether behind this communication it is an artificial intelligence, a bot or a ChatGPT, a creative human in the form of a real flesh and blood, or the machinery of an advertising agency. What matters is the impact. Sales. Image. And as one of the greatest creatives of the Slovenian advertising industry said, “the effect is undeniably the greatest if the seller replaces the word “our” with “your” and if the battle is fought for souls and not for money”. Find out what this means at SEMPL 2023 in Portorož from the best of the masters of the communications.