As a former CMO and marketing agency CEO Tim is a seasoned marketer. In his current role as Business development director at LivePerson he helps brands to benefit from Conversational Commerce. With Conversational Commerce brands can significantly increase customer satisfaction, lower cost and most importantly accelerate online sales.
Dvorana Europa, 28.11.2019 at 13:10-13:30
What Is Conversational Commerce & Why You Should Care
Conversational commerce makes it easy for consumers to communicate with brands to ask questions, buy things, and get help using their preferred messaging service. Over 90% of people’s day-to-day conversations happen in messaging channels like SMS, Facebook and WhatsApp. The way people prefer to communicate with friends and family can also be used by brands as a sales and service channel. Tim will speak about the use of Artificial Intelligence to implement this new paradigm at scale.