Tina joined PRO PLUS as an experienced business development manager with over 10 years of experience in strategic digital marketing and sales, digital media and platform development. She has been a part of all three sides of the advertising triangle: media, client and advertiser, and she oversaw of digital activation on ten different European markets, which gives her a good understanding of numerous business challenges. She is a firm believer in the necessity of a clearly defined business goal behind every action we take, and that decisions must be guided by efficiency and pragmatism in order to better adapt to the fast-changing environment.
Dvorana Emerald, 28.11.2019 at 10:00-10:25
Get behind the Scenes of Tango, GRP and CTR
It takes two to tango. Strong chemistry among dancers ensures success on every stage. Jana and Tina will take you to the backstage of the most watched and read content in Slovenia using the case study of Dancing with the Stars. They will answer the questions how PRO PLUS contributes to the industry progress by introducing global trends to the Slovenian market. How does it meet user expectations? Why can it compete with large global players, having only local content and editorial boards? Why is a safe environment for advertisers of its primary importance? How does the company manage to increase its reach on target audiences? What role do media research play in this? At this wokrshop you will find out who the dancers are and which stages they dance on.