Zoran Savin has more than 20 years of experience in digital marketing. He has been involved in this field since the very beginning and has co-created the industry in companies such as Mladina, Sonce.net, Kolektiva and most recently in Styria, where as Group CEO in Slovenia, he managed the Mojedelo.com and Bolha.com portals. He is also very active in organisations that monitor digital business. He was Vice President of IAB Europe from 2006 to 2009, and the founder and leader of the AdEx project for the European area. As one of the founders of the MOSS project (measuring website traffic), he led it for more than 10 years. Currently, he is the head of IAB Slovenia and advises various organisations on the development of digital business and marketing.
Dvorana Europa, 19.10.2023 at 09:15-09:50
The last five-year media period. A Roller Coaster or a Magic House?
The last five-year media advertising period has been an adrenaline rush. There were ups, downs, changes, innovations, actions and reactions... but despite all that, the period was marked by a calm beginning and a calm end. What has changed during this adrenaline-filled period and what are the key trends in Slovenian media developments that we need to pay attention to when preparing media strategies for our brands?